When shifts in consumer preferences bring about an absolute slump in industry sales, a product is said to be in the _____ stage of the product lifecycle.
a. introductory
b. growth
c. maturation
d. decline
Answer: d. decline
When shifts in consumer preferences bring about an absolute slump in industry sales, a product is said to be in the _____ stage of the product lifecycle.
a. introductory
b. growth
c. maturation
d. decline
Answer: d. decline