When two discount department stores such as Sears and JCPenney compete for the same customer, what type of competition is occurring?
a. Intertype
b. Conceptual
c. Divertive
d. Intercept
e. Intratype
Answer: E
Marketing MCQ
Retailing Chapter 4
When two discount department stores such as Sears and JCPenney compete for the same customer, what type of competition is occurring?