When two discount department stores such as Sears and JCPenney compete for the same customer, what type of competition is occurring?

When two discount department stores such as Sears and JCPenney compete for the same customer, what type of competition is occurring?


a. Intertype

b. Conceptual

c. Divertive

d. Intercept

e. Intratype


Answer: E


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Retailing Chapter 4

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