Which aspect of niche online social networks makes the medium most appealing to marketers?
A) They help marketers target the best undifferentiated market segment.
B) They are used by a majority of Internet users in the U.S. and overseas.
C) They cater to the needs of small communities of like-minded people.
D) They guide organizations on how to set up social media networks.
E) They allow marketers to control the conversations on the network.
Answer: C) They cater to the needs of small communities of like-minded people.