Which of the following elements of a print advertisement focuses on informing, persuading, and stimulating buying action?

Which of the following elements of a print advertisement focuses on informing, persuading, and stimulating buying action?

Which of the following elements of a print advertisement focuses on informing, persuading, and stimulating buying action?



a. Body copy
b. Headline
c. Illustration
d. Signature


Answer: a. Body copy


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