Which of the following exemplifies a yield management pricing strategy?
a. Lowering cab rental rates on weekends compared to weekdays
b. Introducing a pack of oatmeal breakfast cereals at a price of $3 which actually cost $5
c. Charging an exorbitant price for a designer outfit to signal quality and exclusiveness
d. Selling a brand of soap at 20 percent discount for a limited time period during its introductory stage
Answer: A