Which of the following is a posttest that assesses advertising effectiveness after it has appeared in a print or broadcast medium?
a. Miller test
b. Unaided recall test
c. Risk-utility test
d. Oakes test
Answer: b. Unaided recall test
Which of the following is a posttest that assesses advertising effectiveness after it has appeared in a print or broadcast medium?
a. Miller test
b. Unaided recall test
c. Risk-utility test
d. Oakes test
Answer: b. Unaided recall test