Which of the following statements about event sponsorships is true?
A. The amount of money spent on event sponsorships has been declining in recent years.
B. Event sponsorships are not typically integrated into a company's marketing communications strategy.
C. Event marketing and event sponsorship are synonymous.
D. Decisions and objectives for event sponsorships are often part of an organization's public relations activities.
E. Event marketing, unlike other forms of promotion, is ineffective in connecting with consumers in an environment where they are comfortable with receiving a promotional message.
Answer: D