Super-Sav supermarket gives customers VIC (very important customer) cards, which allows customers to take advantage of additional discounts on certain products and notification of special, customer-only sales. In addition, customers can accrue points each time they present their cards. These points can be used to purchase cookware, dishes, and other similar hard goods. Super-Sav is using a:
A. bonus program.
B. frequency program.
C. customer rewards contest.
D. self-liquidating promotion.
E. subsidized program.
Answer: B