Which of the following statements is true about the coordination of advertising and sales promotion efforts?
A. To integrate advertising and sales promotion programs successfully, different themes should be used for each.
B. Consumers are less likely to redeem a coupon or respond to a price-off deal for a brand they are familiar with than one they know nothing about.
C. Product trial created through sales promotion techniques such as sampling or couponing is more likely to result in long-term use of the brand when accompanied by advertising.
D. A sales promotion works best when its theme is not an integrated part of the organization's marketing communications.
E. Media support for a sales promotion program should not be coordinated with the media program for the ad campaign.
Answer: C