Which of the following statements accurately describes value-added selling?

Which of the following statements accurately describes value-added selling?


A) The value added by salespeople today is increasingly derived from tangibles.


B) The value added by salespeople today is increasingly derived from intangibles.


C) Value-added selling surfaced during the evolution of strategic selling.


D) Value-added selling would not be an appropriate strategy in international markets.


E) Value-added selling is only appropriate for services, not products.


Answer: B


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