Which of the following terms do advertisers use to describe a promotional environment that is filled with hundreds of competing 15- and 30-second commercials?
a. Noise
b. Click-through
c. Split run
d. Clutter
Answer: d. Clutter
Which of the following terms do advertisers use to describe a promotional environment that is filled with hundreds of competing 15- and 30-second commercials?
a. Noise
b. Click-through
c. Split run
d. Clutter
Answer: d. Clutter