Why are organizations like KFC, Heinz Foods, Toys R Us, and Anheuser Busch placing more emphasis on sales promotions than ever before?
A. Because they want to use sales promotions rather than engage in price wars.
B. Because they are convinced that sales promotions can be used to build brand equity more effectively and more quickly than other promotional mix elements.
C. Because the use of sales promotions allows them to cut back and/or completely eliminate the use of coupons.
D. Because consumers have less time to shop.
E. Because the use of allowances, deals, and premiums confuse consumers.
Answer: B