A purchase based more on feelings than on logic is a(n):
A) product buying motive
B) patronage buying motive
C) rational buying motive
D) emotional buying motive
E) group buying motive
Answer: D) emotional buying motive
Marketing MCQ
A) product buying motive
B) patronage buying motive
C) rational buying motive
D) emotional buying motive
E) group buying motive
Answer: D) emotional buying motive