Marketing MCQ
Marketing Chapter 7
A ____ situation is normally less critical and less time-consuming than a new buy situation but does require some change in the original good or service.
A ____ situation is normally less critical and less time-consuming than a new buy situation but does require some change in the original good or service.
A ____ situation is normally less critical and less time-consuming than a new buy situation but does require some change in the original good or service.
a. synergistic rebuy
b. value buy
c. negotiated rebuy
d. modified rebuy
e. make-or-buy
Answer: d
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