Apple, Inc. wants a faster microprocessor for its new Macs. Apple most likely engaged in a:
a. value engineering task.
b. modified rebuy.
c. straight rebuy.
d. new process.
e. new buy.
Answer: b
Marketing MCQ
a. value engineering task.
b. modified rebuy.
c. straight rebuy.
d. new process.
e. new buy.
Answer: b