According to WalMart.com, WalMart has embraced sustainability practices to enhance their relationships with customers as well as supporting or enhancing the natural environment. For example, in 2005, WalMart switched to the use of LED lights in refrigerator and freezer cases. These lights offer many benefits such as using 70% less energy than fluorescent tube lights and generating significantly less heat. The switch also led to improved energy efficiency and reduced maintenance costs. Based upon this information, it seems that WalMart is engaging in
a. environmental marketing.
b. cause-related marketing.
c. eco-marketing.
d. green marketing.
Answer: d. green marketing.
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Marketing
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