The Ford F-150 brand of trucks has one of the highest customer loyalty ratings in the automobile industry with approximately 66% of new truck purchases coming from customers who already own a Ford F-150. Ford F-150 trucks are typically priced between $25,000 and $30,000 depending upon options and add-ons. One local Ford dealer actually made some calculations based upon a very loyal customer who over a 10-year period had purchased three different F-150s. The dealer realized that this one customer had spent over $75,000 with his dealership. Which of the following marketing terms best captures the importance of customer loyalty and its impact on the local Ford dealership?

The Ford F-150 brand of trucks has one of the highest customer loyalty ratings in the automobile industry with approximately 66% of new truck purchases coming from customers who already own a Ford F-150. Ford F-150 trucks are typically priced between $25,000 and $30,000 depending upon options and add-ons. One local Ford dealer actually made some calculations based upon a very loyal customer who over a 10-year period had purchased three different F-150s. The dealer realized that this one customer had spent over $75,000 with his dealership. Which of the following marketing terms best captures the importance of customer loyalty and its impact on the local Ford dealership?

The Ford F-150 brand of trucks has one of the highest customer loyalty ratings in the automobile industry with approximately 66% of new truck purchases coming from customers who already own a Ford F-150. Ford F-150 trucks are typically priced between $25,000 and $30,000 depending upon options and add-ons. One local Ford dealer actually made some calculations based upon a very loyal customer who over a 10-year period had purchased three different F-150s. The dealer realized that this one customer had spent over $75,000 with his dealership. Which of the following marketing terms best captures the importance of customer loyalty and its impact on the local Ford dealership?


a. customer impact score

b. customer retail calculation

c. customer lifetime value

d. customer profitability value


Answer: c. customer lifetime value


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