All of the following are reasons why managers should consider international opportunities, EXCEPT:
a. the world is getting smaller
b. serving international markets may improve economies of scale
c. favorable trends at home and unfavorable trends in other countries make international marketing particularly attractive
d. around the world, potential customers have needs and money to spend
e. it helps to develop a competitive advantage at home and abroad
Answer: c. favorable trends at home and unfavorable trends in other countries make international marketing particularly attractive