An aroused need, drive, or desire is referred to as:
A) a buying motive
B) an undifferentiated motive
C) a compelling motive
D) a rational motive
E) a personal motive
Answer: A) a buying motive
Marketing MCQ
A) a buying motive
B) an undifferentiated motive
C) a compelling motive
D) a rational motive
E) a personal motive
Answer: A) a buying motive