An effective technique a firm can use to appraise its internal strengths and weaknesses and external opportunities and threats is referred to as a _________.

An effective technique a firm can use to appraise its internal strengths and weaknesses and external opportunities and threats is referred to as a _________.


A. SWOT analysis

B. strategic management

C. market-product review

D. business portfolio analysis

E. diversification analysis


Answer: A. SWOT analysis


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