A buy class situation affects buying center tendencies in different ways. If there are many people involved, the problem definition is uncertain, and the buying influence comes from technical or operating personnel, the buy class situation which is most likely is a

A buy class situation affects buying center tendencies in different ways. If there are many people involved, the problem definition is uncertain, and the buying influence comes from technical or operating personnel, the buy class situation which is most likely is a

A buy class situation affects buying center tendencies in different ways. If there are many people involved, the problem definition is uncertain, and the buying influence comes from technical or operating personnel, the buy class situation which is most likely is a


A. conditional buy.

B. straight rebuy.

C. new rebuy.

D. modified rebuy.

E. standard buy.


Answer: C. new rebuy.


Learn More :