A(n) ________ is the predesignation of some quality of a measured attribute necessary for a predetermined action to take place.
A) research standard
B) action rule
C) action standard
D) tipping point
E) tipping line
Answer: C) action standard
Marketing MCQ
Marketing Chapter 3
A(n) ________ is the predesignation of some quality of a measured attribute necessary for a predetermined action to take place.