Business buyers use a variety of criteria to evaluate alternative products and suppliers. The three most important criteria, in order of importance, are:

Business buyers use a variety of criteria to evaluate alternative products and suppliers. The three most important criteria, in order of importance, are:



a. price, sales support, and service.

b. quality, service, and price.

c. reputation, price, and capability.

d. price, delivery time, and product reliability.

e. service, quality, and reputation.



Answer: b


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