Describe the steps in the typical B2B Buying Process. What is an RFP, QA process and VPA (Performance Review)?

Describe the steps in the typical B2B Buying Process. What is an RFP, QA process and VPA (Performance Review)?



Problem recognition (what's the problem?), general need description (write up problem), product specification (cost reduction analysis--how to get cheapest prices), supplier search (best vendors), proposal solicitation (buyer invites suppliers to submit proposals), supplier selection (list all suppliers with service quality, reputation, on-time delivery, ethics, communication, and prices), order-routine (tell supplier quantity, deadlines, return policies, and warranties), performance review (review supplier performance)

RFP: request for proposal (proposal solicitation)

QA process: Quality assurance process, making sure there are no inventory defects and problems--supplier selection

VPA: visual performance review


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Principles of Marketing

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