International Marketing Manners are important to practice and to understand. Why?

International Marketing Manners are important to practice and to understand. Why?



You do not want to lose a business deal over being rude to a customer, even if you don't think it's rude. For example, don't take your coat off in a business meeting with Russians, don't give the Chinese clocks as a gift, and don't call a Frenchman by his first name


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Principles of Marketing

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