Each phase of the marketing research process is important. If in the first phase of the process the problem is identified, what is done after that but before data is collected?
A) Determine the solution to the problem, identify relevant information sources and evaluate data collection methods
B) Determine what information is needed, identify relevant information sources, and evaluate data collection methods
C) Determine the solution to the problem, determine what information is needed, and identify relevant information sources.
D) Determine what information is needed, evaluate data collection methods, and analyze the data
Answer: B