Generic competitors are those who provide very different products that solve the same problem or satisfy the same basic consumer need. Which of the following would not be a generic competitor for Jimmy Johns Gourmet Sandwiches?

Generic competitors are those who provide very different products that solve the same problem or satisfy the same basic consumer need. Which of the following would not be a generic competitor for Jimmy Johns Gourmet Sandwiches?


a. Subway

b. Kroger

c. Farmer's market

d. Whole Foods


Answer: a. Subway


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