Today's customer who enjoys music has a range of options to consider such as streaming services like Spotify, Google Play or Pandora; traditional music purchases such as CDs or vinyl; or MP3 downloads from iTunes. These companies represent ________ competition since they provide very different products that solve the same problem or satisfy the same basic customer need.

Today's customer who enjoys music has a range of options to consider such as streaming services like Spotify, Google Play or Pandora; traditional music purchases such as CDs or vinyl; or MP3 downloads from iTunes. These companies represent ________ competition since they provide very different products that solve the same problem or satisfy the same basic customer need.

Today's customer who enjoys music has a range of options to consider such as streaming services like Spotify, Google Play or Pandora; traditional music purchases such as CDs or vinyl; or MP3 downloads from iTunes. These companies represent ________ competition since they provide very different products that solve the same problem or satisfy the same basic customer need.


a. generic

b. product

c. total budget

d. monopoly


Answer: a. generic


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