"Disintermediation" is the constant concern of players in the marketing channel? When does it occur and give some examples of how companies fight it.
Disintermediation occurs when product or service producers cut out intermediaries and go directly to final buyers or when radically new types of channel intermediaries displace traditional ones. To fight it, companies must continue to innovate to avoid being swept aside.
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Principles of Marketing
- Which of the following is a primary function of first-line managers:
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- Offering to provide additional information after a job interview is often the function of a(n)
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- Which of the following is a true statement about developing self-understanding:
- If you have a problem and decide to "sleep on it," you're using the _____ method of problem solving.
- Which of the following is a benefit of putting your goals in writing
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