Gavina Coffee uses 11 different types of channels to help them grow. What are the variety that they use in the 20 states they sell their products?
Gavin uses a couple of different channels to sell their coffee. The company uses retailers, wholesale stores, food suppliers, and even small shops to sell its coffee. These different channels have allowed it to reach different markets. Gavin's largest channel is McDonald's.
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Principles of Marketing
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