Is "web-casing" (web-rooming) or "show-rooming" a better strategy to sell products?

Is "web-casing" (web-rooming) or "show-rooming" a better strategy to sell products?



-Webrooming: the practice of first checking out merchandise online, then buying it in traditional stores

-Showrooming: the practice of checking out merchandise in stores, then buying it online


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Principles of Marketing

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