What is a "Limited- service Wholesaler" and give three examples like rack jobber, drop shippers?
-Limited-service wholesaler is one who offers less than a full-service wholesaler.
-Cash and Carry Wholesaler- carry limited line of fast moving goods and sell to small retailers for cash without delivering.
-Truck Wholesalers- primarily a selling and delivery function. Carry limited line of semi perishable items and sell for cash to supermarkets, hotels, schools, etc.
-Rack Jobbers- Serve drug and grocery retailers, mostly in non food items. They send delivery trucks to stores and pick up goods which they price, keep fresh, setup point of purchase displays, and record inventory.
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Principles of Marketing
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