Karl is the owner of a landscaping company and is considering the purchase of a new skid steer. He's evaluating different brands and models to determine the relative value of each model as well as the benefits they offer. Which of the following would not be considered a customer benefit as part of his determination of the product's value?
a. ease of maintenance
b. monetary price
c. reputation for quality
d. long-lasting durability
Answer: b. monetary price