Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What does this image pricing suggest about these consumers?

Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What does this image pricing suggest about these consumers?

Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What does this image pricing suggest about these consumers?


A) They process prices from left to right.

B) They use the price as an indicator of quality.

C) They are rounding up the price.

D) They are remembering an external frame of reference.

E) They are breaking the price into smaller units.


Answer: B) They use the price as an indicator of quality.


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