Mario Cortez is preparing a sales demonstration that will be presented to a buying team made up of health care personnel. It is very important that he:
A) recognizes that printed documents provide the only credible form of proof for the audience
B) understands that communication via the spoken word alone is very difficult
C) conducts the demonstration at a hotel or motel
D) develops a highly structured demonstration that will save time
E) save all the questions for the end of the presentation
Answer: B) understands that communication via the spoken word alone is very difficult