Marketing is important to businesses and the economy. Which of the following statements best summarizes the importance of marketing activities?
a. Marketing helps create a successful economy and contributes to the well-being of society.
b. Marketing activities ensure an organization is profitable by focusing exclusively on selling and promotion activities.
c. Marketing activities are not applicable to nonprofit organizations
d. Marketing activities are important only when a firm is developing new products or entering new markets
Answer: a. Marketing helps create a successful economy and contributes to the well-being of society.
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