Which of the following statements best describes the application of marketing activities to organizations?
a. Marketing activities simply apply to promotional or advertising activities.
b. Selling and marketing activities are synonymous or essentially the same.
c. Marketing activities can be utilized by a variety of organizations, such as governmental agencies, nonprofit , and for-profit businesses.
d. Marketing activities are often too complex and complicated to be applied to nonprofit organizations.
Answer: c. Marketing activities can be utilized by a variety of organizations, such as governmental agencies, nonprofit , and for-profit businesses.
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