Mitch Ford is an avid car fan and would love to own a Lotus Evora—a luxury sports car priced around $90,000. Mitch now drives a Hyundai Genesis that he purchased for under $30,000, which is in his price range. Which characteristic of a "market" is exemplified by this example?
a. authority to purchase
b. willingness to purchase
c. capability to purchase
d. needs for the product
Answer: c. capability to purchase