Which of the following represents a well-stated marketing objective?
a. Purina Foods seeks to outperform their competition by obtaining a 25% share of the market in dry dog food by the end of the 4th quarter of the business year.
b. Disney Resorts seeks to attract a greater proportion of older, mature adults to its properties.
c. Jimmy Johns restaurants hope to be known as the best source for fresh and fast sandwich options.
d. Ritz-Carlton hotels seeks to deliver high-quality service that results in high-customer satisfaction.
Answer: a 25% share of the market in dry dog food by the end of the 4th quarter of the business year.