Of the ten different "execution styles" of advertising, what do you think are the three best?
o Execution style: the approach, style, tone, words, and format used for executing an advertising message
o Slice of life: shows "typical" people using the product in a normal setting (IKEA features people in rooms with furniture)
o Lifestyle: shows how a product fits in with a particular lifestyle (Athleta activewear shows woman in complex yoga pose)
o Personality Symbol: character that represents the product. (Mr. Clean, Flo)
o Testimonial evidence or endorsement: highly believable or likeable source endorsing the product. (Taylor Swift for Diet Coke)