The first continuous and organized research is believed to have been conducted in 1911 for ________ to be used ________.
A) MRA; to sell its publications
B) MRA; to locate outdoor billboards in the best locations
C) Curtis Publishing Company; to better sell advertising space
D) Curtis Publishing Company; to determine the optimal mix of cable TV channels on which to advertise
E) Charles Coolidge Parlin; to determine pay scales for employees
Answer: C) Curtis Publishing Company; to better sell advertising space