Who is the "Father of Marketing Research"?
A) Charles Coolidge Parlin
B) Robert Bartels
C) A.C. Nielsen
D) Alfred Politz
E) J.C. Snead
Answer: A) Charles Coolidge Parlin
Marketing MCQ
A) Charles Coolidge Parlin
B) Robert Bartels
C) A.C. Nielsen
D) Alfred Politz
E) J.C. Snead
Answer: A) Charles Coolidge Parlin