The leadership team of Bud's Distributors, a regional beverage company collaborated during a two-day meeting to discuss and revise their company's mission and goals, identify strengths, weaknesses, opportunities, and threats, and create a marketing plan. The process implemented by Bud's Distributors is termed:
a. strategic planning.
b. corporate engagement.
c. business deployment.
d. market analysis.
Answer: a. strategic planning.
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