Target, a discount store has successfully partnered with luxury brands such as Lilly Pulitzer, Toms, and Altuzarra to create interest and drive customers to their stores. Target's ability to create these partnerships is considered one of their strengths and provides an advantage over their competitors. This is an example of a:
a. core competency.
b. competitive advantage.
c. strategic window.
d. market opportunity.
Answer: a. core competency
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Marketing
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