The marketing plan specifies the marketing activities to be performed to implement and evaluate the organization's marketing strategies. Which of the following is not one of the reasons why the marketing plan is an important document for organizations?
a. it specifies the contractual relationship between consumers and the organization
b. it provides a uniform marketing vision for the firm
c. it delineates marketing responsibilities and tasks
d. it helps marketing managers monitor and evaluate the marketing strategy
Answer: a. it specifies the contractual relationship between consumers and the organization