Distribution channels are more than simple collections of firms tied together by various flows. Which of the following statements is NOT a characteristic of distribution channels?
A.
Some channels consist of formal interactions guided by strong organizational structures.
B.
A marketing channel consists of firms that have partnered for their common good.
C.
They are complex behavioral systems in which people and companies interact to accomplish individual, company, and channel goals.
D.
Some channel systems consist of only informal interactions among loosely organized firms.
E.
Channel systems stand still, restricting formation of new intermediary systems.
Answer: E