UPS is changing its tagline from "We Love Logistics" to "United Problem Solvers" to communicate their capabilities to serve as a consultant and help their customers achieve business objectives ranging from improved customer service to expansion into new markets. They are considered partners and offer many types of outsourced services to their customers. UPS's ability to leverage their capabilities in supply chain and logistics is an example of which marketing concept?
a. competitive advantage
b. market problem
c. strategic window
d. enhanced benefit
Answer: a. competitive advantage
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