Marketing MCQ Brand Equity There are four key components—or pillars—of brand equity. Which of those components or pillars measures the breadth of a brand's appeal?

There are four key components—or pillars—of brand equity. Which of those components or pillars measures the breadth of a brand's appeal?

Brand Equity

There are four key components—or pillars—of brand equity. Which of those components or pillars measures the breadth of a brand's appeal?

a. Differentiation
b. Relevance
c. Esteem
d. Knowledge
e. Value

Answer: b. Relevance

Marketing MCQ

There are four key components—or pillars—of brand equity. Which of those components or pillars measures the breadth of a brand's appeal?

There are four key components—or pillars—of brand equity. Which of those components or pillars measures the breadth of a brand's appeal?

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