What are the latest trends in wholesaling as technology changes and disintermediation occurs?
Both wholesalers and retailers have begun to cut one another out. Wholesalers have opened up their own retail divisions, and retailers have become massive wholesalers. As technology advances, wholesalers need to take advantage of the new efficient tools that come out and keep them ahead of the curve. They also need to continue to offer more services like advertising and marketing so retailers will continue to buy from them.
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Principles of Marketing
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