What is the difference between a Product-Oriented and a Marketing Oriented description of a company?
-Product-Oriented: simply states that the product is-- no emphasis on what the product will do for the customer
>Ex: Chipotle- "We sell burritos and other Mexican food"
-Marketing Oriented: shows what value the customers will receive from choosing their product
>Ex: Chipotle- "We give customers 'Food With Integrity,' served with a commitment towards the long-term welfare of customers and the environment